4 Relatability Tips to Grow Your Direct Sales Business
As a direct sales motivational speaker and relatability expert, I’m passionate about helping network marketing professionals make genuine, business-building connections.
Direct sales can be a flexible, empowering, and fulfilling career.
And it can also be frustrating, overwhelming, and defeating…especially when every single sale feels like an uphill battle.
I believe the key to a successful, profitable direct sales business is the exceptional ability to make real, human connections. Social media marketing, mailers, and ads are great—but they can’t replace the power of genuine relationships.
Need to brush up on your relatability skills? I have four simple ways you can improve your connections, conversations, and relationship-building to improve your sales performance— and love your work.
Ready to grow your direct sales business? Start with these 4 strategies for leveraging the power of connections!
Differentiate.
Today’s customers have an overwhelming number of buying options. And with next-day shipping and big box stores in every town, the direct sales professional who can differentiate will stand out.
How can you show up differently? Just be you!
I know, it sounds cliche. But when you bring yourself— your personality, your style, your relatability— into your business, you give customers something greater to connect with.
What do big box stores and delivery companies lack? You! And when you give your customers a personality they can relate to (your own, genuine personality!) they’re loyal for life.
Participate.
One of the best things you can do to boost your direct sales business is to attend events, including:
Your company’s annual conference and its local seminars, workshops, and meetups throughout the year
Industry events, like expositions and trade shows
Local networking gatherings, fundraisers, and community events
If you’re not ready to attend these events alone, meet up with your team members or downline and go together. You can even make a game of it! See who can meet the most new people in an afternoon— real connections only!
It may be outside your comfort zone to attend these big events… I get it, they’re intimidating!
But if you truly want to build a direct sales business from the ground up, you’ve got to look for opportunities to network and make new connections. These events bring together huge groups of like-minded professionals (or future customers!), and the value of those potential connections is priceless.
Educate.
Know what you’re offering inside and out. The better you know every product in your catalog, the more empowered you are to promote them. Brush up on the key benefits of each product, refresh yourself on the list of ingredients or features, and review the main use cases. Learn the best things about your products, and the drawbacks too. That allows you to talk about your products in an honest, well-balanced way— and build trust with your customers.
There’s another great (and relatable!) benefit to focusing on your product knowledge. The more you know about a great product, the more you fall in love with it. And that real passion is palpable! When your customers can sense how excited you are about what you’re offering, they can’t help but want to buy.
Cultivate.
As a direct sales motivational speaker, I can’t talk enough about the power of community. Community is essential to the growth and success of any business— direct sales or traditional. We all want to belong to something that matters. We crave that feeling of belonging, and we satisfy it by joining communities.
How does this apply to your direct sales business? When you cultivate a community around your product, you build real, genuine customer loyalty. It allows you to share your product with your friends, family, and growing network in a way that feels natural— not spammy.
Most importantly, cultivating your community is rewarding for you and your customers. You’re no longer selling products; you’re inviting your customers into a rewarding experience they enjoy being a part of.
Want a direct sales motivational speaker keynote that energizes (and upskills!) your organization—and every team that powers it?
Gone are the days of pushy marketing and spammy selling. In my high-impact direct sales keynote, I teach the power of relatability. Through real, meaningful, human connections, sales professionals can improve their performance, grow their team, and lead strategically. Check out my targeted keynotes for direct sales professionals or start the conversation here. I can’t wait to connect with you!
Rachel DeAlto
Rachel DeAlto is a keynote speaker on communication, leadership, team building, and more. She’s on a mission to connect people to their most powerful resource—each other.