How to Stay Top of Mind
If you want to stay top of mind with your customers, you need to be deliberate about it. There are a number of ways you can do this, but it starts with understanding what your customers want and need. Once you have a good handle on that, you can start using some of the following strategies.
1. Use social media wisely.
Social media is a great way to stay top of mind with your customers, but only if you use it wisely. That means posting relevant, interesting content that will resonate with your target audience. It also means being active and engaging with your followers on a regular basis. Remember, it takes an average customer six interactions and two months to convert from becoming aware to interested
2. Make sure your website is up to date.
Your website is often the first impression potential customers will have of your business. As such, it’s important to make sure it’s always up to date. That means regularly adding new content, updating your product offerings, and keeping your blog fresh. If your website is stale, it’s going to reflect poorly on your business as a whole. Keep it fresh, and you’ll stay top of mind.
3. Send out regular newsletters.
Another great way to stay top of mind is by sending out regular newsletters. This allows you to share news about your business, new products and services, upcoming events, and more. It’s a great way to keep your customers in the loop and ensure they always have something to look forward to from your business. Plus, it gives them an easy way to stay up-to-date on everything that’s going on without having to constantly check your website or social media channels. Win-win!
4. Host events and webinars.
Events and webinars are a great way to connect with your customers on a more personal level. They also give you an opportunity to show off your product or service in a more interactive setting. If you can, try to host at least one event or webinar per quarter. This will help you stay top of mind with your customers, and it can also lead to increased sales.
5. Get involved in your community.
Another great way to stay top of mind with your customers is to get involved in your community. This could mean sponsoring a local event, donating to a local charity, or simply being active in local social media groups. When you’re involved in your community, people will start to see your business as more than just a company – they’ll see it as a part of their community. And that can go a long way in terms of building customer loyalty.
6. Offer great customer service.
Last but not least, always offer great customer service. This is one of the most important ways to stay top of mind with your customers. If you can provide a high level of service, people will remember you – and they’ll be more likely to do business with you in the future. So make sure your customer service is always top-notch.
Staying top of mind doesn’t have to be difficult—but it does require some effort. By using social media wisely, keeping your website up-to-date, and sending out regular newsletters, you can ensure that your customers always have you at the front of their minds. And that’s good for business!
RACHEL DEALTO
Rachel DeAlto is a keynote speaker on communication, leadership, team building, and more. She’s on a mission to connect people to their most powerful resource—each other.